FuelActive is delighted to announce further investment in its management development team by appointing three former JCB directors Michael Plummer, Max Lytle and Matthew Hyde. Former JCB engine programme director Alan Tolley also joins in an advisory role.

Max Lytle joins as Chief Commercial Officer following seven years with JCB. Max’s roles include General Manager of Global Major accounts and Regional Director – Southeast Asia, where he was based in Singapore for two years.

Matthew Hide joins as UK and Ireland Sales Manager following six years with JCB. Matthew joins us from Alimak Group where he held the position of Group Commercial Manager for Aftersales.

Michael Plummer joins us as Chief Marketing Office following seventeen years with JCB. Michael brings with him a wealth of marketing knowledge, having held the position of Worldwide Marketing Director at JCB for four years. Michael has also enjoyed time overseas, leading the North America JCB Marketing team for over four years.

“We’ve boosted the team with well known, world-class, contributors to power growth,” said CEO, Nick Massey. “Traditionally, we have mainly sold direct but as we start expanding the business through distribution networks, initially targeting the Middle East, India and the US, we needed to strengthen the team to support this growth.

We welcome Michael, Max and Matthew to the FuelActive team.