The Information We Collect
If you use the contact form on our website, Fuel Active gathers what is referred to as personally identifiable information, this includes your name, address, telephone number and email address. As well as this, Fuel Active assembles anonymous demographic information, this is data that applies to you and others, like your gender, postcode, age and title.
Information about the hardware and software of the computer you use is also gathered by Fuel Active but this is not associated with any of the personal information we may collect (e.g. by using one of our contact forms). This information may include: your referring website addresses, IP address, browser type and access times. Fuel Active applies the information used to manage the website and the services offered to you, to take note of statistics that concern how our users navigate the Fuel Active website and to provide our customers with the highest quality of service possible.
Fuel Active suggests that you take a look at the privacy policies of websites that are subsequently linked to from Fuel Active to gain a better understanding of how these other websites assemble, utilise and share your information. However, Fuel Active is in no way responsible for the content or privacy policies on websites outside of the Fuel Active website or the Fuel Active family of websites.
How We Use Your Information
Fuel Active assembles and proceeds to use your personal data to help us develop the Fuel Active website and provide you and other customers with the services requested. Fuel Active may use your personally identifiable information as a means of letting you know about the other services or products that Fuel Active provides. Fuel Active may also ask your opinion about current or potential new services that we might offer, this would be via surveys. You can opt out of receiving ongoing marketing information and surveys at any time. This can usually be achieved by clicking an ‘unsubscribe’ link, this link can be found within the email. Following this, we will stop sending these emails to you until you tell us otherwise.
Fuel Active will not share your personal information with 3rd parties unless you have previously agreed to it.
Fuel Active takes note of the websites and pages our customers visit.
This is used in an effort to understand which Fuel Active services prove to be popular with our customers. We use this to deliver various advertising and other similar content within Fuel Active to users who show signs of interest in a certain subject.
Fuel Active will share your personal information, without notice, only if required to by law or if we believe, in good faith, that the action is essential in order to:
- Follow the law or comply with any legal action Fuel Active has been served with, relating to the website.
- Safeguard Fuel Active customers and others.
- Safeguard the rights and property of Fuel Active.
Collecting Information Online With Cookies
Cookies are small text files that are situated on computers and other such devices, their function is to establish users or devices and to gather data. Cookies can be defined by placing them into one of four different categories, this is based on what their purpose is and what they do to achieve this purpose:
- Strictly necessary cookies
- Performance cookies
- Functional cookies
- Cookies for marketing purposes
Why We Use These Different Cookies
Strictly necessary cookies: These are the foundation of a website. They are what allows you to use a website’s basic features and navigate around a website. If these cookies were not active, services you ask for can’t be provided.
Performance cookies: These are the cookies that assemble data about how you and other users are using our website. For example, information collected includes the domain name of the website you have previously visited and the average duration of your visit. These cookies are not for collecting data that uniquely identifies you and only collates mass and anonymous data.
Functionality cookies: These remember choices you have made on the website. They can also be used to remember how you have changed customisable options on the site, like text size and fonts. They can also provide services you have requested, like sending us a contact form. This data can be anonymised, and it cannot be used to track how your browser is used on other websites.
Targeting and advertising cookies: These are the cookies that are used to observe trends in your browsing and offer interest-based target advertising. They can also reduce the amount an ad is shown to you and can ascertain certain ad campaigns levels of effectiveness. These can be put in place by marketing networks with the website operator’s permission. They remember visited websites and share this data with other organisations, like advertisers.
The Cookies We Use
Google Analytics is used to analyse various statistics such as page use, interactions and website paths, this is in the pursuit of assessing and improving our website. These are ‘digital analytics’. Particular data might also be recorded when users provide it after online forms are filled out. You can opt out of this via Google Analytics or by using Google’s add-on:
Your Control Over Cookies
You are able to control and change website cookies in your own browser settings, and you can change these settings when you would like. You can accept, reject, or delete cookies at your own convenience. If you do choose to alter your settings, certain features may not work as they were originally intended. All browser settings are slightly different in some way
or another, and so when organising cookies, you should use the relevant settings in your Browser.
We’ve provided some useful links that present more detail about cookies, their use, and how you can alter your cookie settings:
The links below contain guides on disabling and removing cookies in the following web browsers:
What Are Other Tracking Technologies?
Web beacons: Web beacons are electronic images and they may be on some of our web pages. They are also known as single-pixel gifs and also transparent graphic images. These are used to deliver cookies on websites, they count the users who have visited these websites, supply various services, and assess how effective advertising campaigns are. These might also be present in emails or newsletters to help us understand if emails are opened or if links are clicked on.
Web server & application logs: Our servers assemble specific data automatically, this helps with administering and safeguarding services, use of analysis, and enhancing user experience. The data collected may include:
- IP address and browser type
- Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign
- Device operating system and other technical facts
- The city, state, and country from which you access our website
- Pages visited and content viewed, stored, and purchased
- Information or text entered
- Links and buttons clicked
- URLs visited before and after you use our services
- Third Party Cookies
Securing your Information
We assure you that Fuel Active protects your personal information from access we haven’t authorised, its use or disclosure. Fuel Active secures the personally identifiable information you have provided on computer servers that are in a safe environment, and are completely controlled and protected from access we haven’t arranged, use or disclosure.
Questions and Comments
If you have any queries about our website, our products and/or services we provide, please don’t hesitate to let us know via the “contact” form.