The Importance of Clean Fuel

The story of FuelActive® began in 1998 through the vision of our founder Mike James. An engineer by trade, Mike has worked for over 40 years in equipment repair and maintenance. He witnessed first-hand the huge impact breakdowns were having on the UK Construction Industry – 85% of which are caused by fuel contamination.

The ‘light bulb moment’ and realisation of the FuelActive concept came about while Mike was working in conjunction with Hydrainer Pumps. A major new customer at the time, Hydrainer had experienced equipment failure after just 10 minutes from delivery to the site.

Our Story of Growth

Fast forward 23 years and FuelActive now operates on 6 continents supplying some of the leading players in construction, mining, pumps, power generation and agriculture.

Our Worldwide footprint continues to grow. We have distributor coverage across Europe, Africa, Middle-East, Australia and North America. All supported by our HQ operations in Cardiff.

As we grow to support our customers such as Komatsu, Caterpillar, Terex, as does our range. As a result, we now carry stock of a number of top and bottom feed units and have the ability to fabricate bespoke solutions.

Our People

Product and Business innovation has been the catalyst of growth for FuelActive.

Company Founder, Mike James, brings over 40 years of engineering experience to FuelActive. It was Mike who developed the product whilst identifying in a previous role the huge impact fuel-related breakdowns were having on the construction industry.

FuelActive CEO, Nick Massey, was appointed in 2020. After an early career at Babcock Mining, General Electric and PA Consulting Group, Nick enjoyed an executive career at Coca-Cola in the UK and USA. Nick works with private equity backed disruptive technology companies to bring new unique solutions to market.

Our Technology Centre

Our latest investment at our HQ in Cardiff is a state of the art technology centre. A clean environment designed to support our engineers as we look to future development to support the fight against fuel contamination.
You can find out more about out our unique solution to fuel contamination here.

Award Winning

FuelActive is a proud winner of the International Technical Innovation of the Year award. Being recognised as a global leader in technical innovation, is a real validation of the work that our engineering and development team have put into the product over the last few years.